Komparativna analiza uporabe digitalnih i tiskovnih medija

master's thesis

• Author: Gabrijela Balala
• Mentor: Nikola Mrvac (mentor)
• Committee member: Sanja Bjelovučić Kopilović (član povjerenstva)
• Committee member: Nikola Mrvac (član povjerenstva)
• Committee member: Ana Nemec (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2012-9-20, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Digitalni mediji sve više uzimaju primat nad tiskovnim medijima te postaju sve popularniji

kod korisnika. Tiskovni mediji, kao što su knjige, časopisi i novine, trenutno su još uvijek

zastupljeni ali primjećujemo njihov pad u kvaliteti, popularnosti te cijeni. Razvojem novih

uređaja, kao što su e-čitači, tableti te pametni telefoni (Smartphone), pospješuje se

distribucija digitalnih medija.

Digitalizacijom sadržaja knjige mijenjamo gotovo svaki aspekt stvaranja knjige, počevši od

osnovnog formata knjige, prirode autorstva, vlasništva, čitatelja te poslovnog modela u

izdavaštvu. Časopisi se sve više okreću digitalnim izdanjima u kojima objedinjuju osnove

tiskanog časopisa s novim medijima. E-novine definitivno predstavljaju budućnost dnevnih

novina kao i časopisa, jer uz mlađe generacije koje su odrasle na novim tehnologijama

tiskane novine neće imati dugoročnu budućnost.

Istraživanje se provodilo metodom anketiranja s ciljem da se prikaže trenutno stanje

uporabe digitalnih i tiskovnih medija kod osoba iz grafičke struke te osoba izvan nje. Na

temelju dobivenih rezultata pokušano je predvidjeti trenutno stanje u razvoju prihvaćanja

digitalnih medija naspram tiskovnih, uporabu tiskovnih kao i digitalnih medija te

razmišljanja ispitanika o budućnosti istih.

Abstract (english)

Digital media are increasingly taking precedence over printed media and are becoming

increasingly popular with users. Print media, such as books, magazines and newspapers, are

currently still represented but notice a drop in their quality, popularity and price. The

development of new devices, such as e-readers, tablets and smartphones, enhances the

distribution of digital media.

Digitizing the contents of the book changed almost every aspect of creating the book,

starting with the basic format of the book, the nature of authorship, ownership, readers and

business models in publishing. Journals are increasingly turning to digital editions in which

combines the basics of the printed magazine with new media. E-newspapers are definitely

the future of newspapers and magazines because with the younger generation who grew up

on the new technologies the printed newspapers will not have a long-term future.

The survey was conducted by interviewing with the aim to show the current status of the

use of digital and print media with people from the graphic profession and people beyond.

Based on the results of attempts to predict the current state of development of the

acceptance of digital versus print media, use of print and digital media, and their thinking

about the future of these subjects.

• Keywords: Tiskovni mediji; digitalni mediji; e-knjiga; e-časopis; e-novine
• Keywords (english): Print media; digital media; e-books; e-magazines; e-newspapers
• Language: croatian
• URN:NBN: urn:nbn:hr:216:519770
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-20 23:34:13