Metode istraživanja korisnika u okviru dizajna rješenja za sprječavanje nastanka otpada od hrane

master's thesis

• Author: Monika Piragić
• Mentor: Jesenka Pibernik (mentor)
• Committee member: Maja Brozović (član povjerenstva)
• Committee member: Jesenka Pibernik (član povjerenstva)
• Committee member: Jurica Dolić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2020-9-24, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

U ovom radu opisuju se metode korisničkog istraživanja u toku ranog stadija razvoja dizajn

strategije s ciljem sprječavanja nastanka otpada od hrane na području grada Bjelovara.

Raspravlja se pritom važnost uloge dizajna u okvirima strategije održivog razvoja te

potencijal za rješavanje višedimenzionalnih društvenih, ekoloških i ekonomskih izazova kroz

istraživanje stavova, ponašanja i mentalnih modela primatelja, odnosno korisnika mjera koje

se donose od strane lokalnih jedinica samouprave. Opisani su zahtjevi procesa pripreme i

provođenja korisničkog istraživanja te odabir mogućih metoda. Prikazana je metodologija

provedenog istraživanja koja uključuje odabir ciljane skupine, zatim provođenje ankete na

uzorku od 154 stanovnika grada Bjelovara i okolice te korisničkih intervjua sa 7

reprezentativnih ispitanika ciljane skupine. Analizirane su prikupljene kvantitativne i

kvalitativne informacije koje se odnose na aktivnosti kupovine, pohrane, pripreme namirnica

kao i stavove o problemu nastanka otpada iz čega su dobivene spoznaje o mogućim

područjima adresiranja navedenog problema. Krajnji zaključci, pored otkrivanja niša

potrebnih mjera uzimaju u obzir analizu konkurentskih i srodnih proizvoda s ciljem

preciznog utvrđivanja korisnosti provedenog istraživanja u odnosu na postojeće mjere

sprječavanja nastanka otpada od hrane.

Abstract (english)

This master’s thesis examines possible user research methods for determining design strategy

guidelines in the early phases of the sustainable product development cycle. The aim of this

strategy is to address the problem of food waste generated by households in the

administrative area of Bjelovar city (Croatia). The topics that are being discussed are the

importance of design activities in the application of sustainable development principles and

the potential for solving multidimensional societal, environmental and economic challenges

through researching attitudes, behaviors and mental models of end users. The requirements

regarding the preparation and implementation of the appropriate methods are described along

with the methodology for the research that was conducted. This includes the selection of

target groups, conducting a survey on a sample of 154 household inhabitants in the area of

Bjelovar and gathering insights from user interviews conducted with 7 participants from the

target group sample. During these activities, quantitative and qualitative data was obtained

offering insights into habits of purchasing, storage and food preparation as well as the

attitudes concerning the food waste phenomenon. This information was used in identifying

the specific measures that could have a positive effect on the food waste generation in the

mentioned areas while also raising the quality of life for the participants personally. Aside

from discovering particular niches for further exploration, the final conclusion takes into

account the competitive analysis of similar products in order to more accurately determine

the usefulness of proven research in relation to existing measures for preventing food waste.

• Keywords: korisničko istraživanje; održivi razvoj; otpad od hrane; produkt strategija
• Keywords (english): user research; sustainable development; food waste; product strategy
• Language: croatian
• URN:NBN: urn:nbn:hr:216:427771
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-21 10:22:19