Redizajn vizualnog identiteta udruge za zaštitu životinja

master's thesis

• Author: Ena Želežić
• Mentor: Dorotea Kovačević (mentor)
• Committee member: Maja Brozović (član povjerenstva)
• Committee member: Dorotea Kovačević (član povjerenstva)
• Committee member: Daria Mustić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2021-09-27, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Hrvatska je oduvijek imala problem s napuštenim životinjama, a taj se problem dodatno pogoršao nakon razornih potresa koji su pogodili područje Zagreba i Banovine. Udruge koje se bave spašavanjem napuštenih životinja teško dolaze do potrebnih sredstava zbog nepredvidivosti određenih okolnosti, na primjer, hoće li životinji biti potrebna operacija i koliko će dugo ona ostati u azilu. Većina udruga donacije skuplja putem webshopa na kojima prodaju promotivne materijale. Problem je što udruge uglavnom nemaju uniformiran vizualni identitet, a to može smanjiti dojam legitimnosti i želju za donacijom. Proizvodi najčešće nemaju privlačan dizajn i nisu usklađeni s vizualnim identitetom udruge. Redizajnom se uniformirao vizualni identitet udruge te su se kreirale privlačnije grafike za promotivne materijale koje su trebale privući veći broj donacija. Evaluacija rješenja provela se anketom ciljane skupine čiji je cilj bio ispitati koje je rješenje najprivlačnije te utječe li privlačnost proizvoda na želju za donacijom. Rezultati su pokazali da uniformirani vizualni identitet utječe na percepciju udruge te doprinosi većem broju donacija.

Abstract (english)

Croatia has always had a problem with abandoned animals and that problem has worsened further after devastating earthquakes struck areas of Zagreb and Banovina. Animal rescue organisations find it difficult to obtain the necessary funds due to the unpredictability of certain circumstances, for example, whether the animal will need surgery and how long it will remain in the shelter. Most organisations collect donations through webshops where they sell promotional materials with their own designs. The problem is that organisations generally do not have a consistent visual identity, and this can reduce the impression of legitimacy and willingness to donate. The products usually do not have an attractive design and are not aligned with the visual identity of the organisation. The redesign uniformed the visual identity of the organisation and created more attractive graphics for promotional materials that were supposed to attract more donations. The evaluation of the solution was conducted by a survey of the target group whose goal was to examine which solution is the most attractive and whether the attractiveness of the product affects the desire to donate. The results showed that uniformed visual identity affects the perception of the organisation and contributes to a larger number of donations

• Keywords: azil; redizajn; uniformiranost; promotivni materijali
• Keywords (english): pet shelter; redesign; uniformity; promotional materials
• Language: croatian
• URN:NBN: urn:nbn:hr:216:208590
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-21 10:26:21