Vizualni identitet kulturne manifestacije

undergraduate thesis

• Author: Marinela Roher
• Mentor: Jurica Dolić (mentor)
• Committee member: Jesenka Pibernik (član povjerenstva)
• Committee member: Jurica Dolić (član povjerenstva)
• Committee member: Maja Brozović (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2020-9-16, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Kulturne manifestacije postaju jedan od najznačajnijeg oblika turizma i promocije

grada. Zagreb Wind & Brass fest je međunarodna manifestacija koja njeguje

kulturu sviranja puhačkih orkestara, a njegova posebnost je što na jednom mjestu

u Zagrebu ugosti desetak orkestara iz cijele Europe. Izradom vizualnog identiteta

festival će steći svoju prepoznatljivost na međunarodnoj razini, podići kvalitetu i

svjest na tržištu te privuči ciljanu skupinu na manifestaciju. Promišljeno

dizajniranim vizualnim identitetom cilj je izdvojiti ovu manifestaciju od ostalih te

vizualno komunicirati željene značajke, određene od strane organizacije

festivala.

Abstract (english)

Cultural events are becoming one of the most important forms of tourism and

promotion of the city. Zagreb Wind & Brass fest is an international event that

nurtures the culture of playing in wind orchestras and its special feature is that in

one place every year in Zagreb it hosts a dozen orchestras across Europe. By

creating a visual identity, the festival will gain its international recognition, raise

quality and awareness in the market and attract the target group to the event.

Thoughtfully designed visual identity aims to distinguish this event from others

and visually communicate the desired features, determined by the organization

of the festival.

• Keywords: Vizualni identitet; logo; događaj; međunarodna manifestacija; Zagreb
• Keywords (english): Visual identity; logo; event; international event; Zagreb
• Language: croatian
• URN:NBN: urn:nbn:hr:216:928878
• Study programme: Title: Printing technology, course Technical - technological; Course: Graphic technology; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-26 14:39:39