Izrada vizualnog identiteta fiktivnog restorana

master's thesis

• Author: Lovro Bengez
• Mentor: Nikola Mrvac (mentor)
• Committee member: Miroslav Mikota (predsjednik povjerenstva)
• Committee member: Krešimir Dragčević (član povjerenstva)
• Committee member: Klaudio Pap (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2022-09-29, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Ovaj diplomski rad bavi se izradom vizualnog identiteta malog lokalnog restorana brze
hrane. Zbog velike konkurencije javlja se potreba za što kvalitetnijim i upečatljivijim
vizualnim identitetom koji će restoranu osigurati potrebnu prepoznatljivost. Upravo je
to i svrha ovog rada, izraditi vizualni identitet koji bi stvorio prepoznatljivost restorana i
pomogao u izgradnji branda i privlačenju mušterija.
U teorijskom dijelu obrađeni su osnovni koncepti vizualnog identiteta, brenda te njihovih elemenata. U praktičnom dijelu je analizirano tržište i trendovi dizajna vizualnih
identiteta restorana radi dobivanja osnovnih smjernica pri izradi vlastitog rješenja. Razvijeno je više idejnih rješenja te je pomoću anketiranja potencijalnih mušterija odabrano finalno rješenje koje će biti dalje razvijeno u knjizi standarda.

Abstract (english)

This thesis deals with the creation of the visual identity of a small local fast food restaurant. Due to the great competition, there is a need for a high-quality and striking visual
identity that will provide the restaurant with the necessary visibility. This is exactly the
purpose of this work, to create a visual identity that would create the visibility of the restaurant and help build the brand and attract customers. In the theoretical part, the basic
concepts of visual identity, brand and their elements are covered. In the practical part,
the market and design trends of restaurant visual identities were analyzed in order to
obtain basic guidelines when creating one’s solution. Several conceptual solutions were
developed, and the final solution was selected by means of a survey of potential customers, which will be further developed in the book of standards.

• Keywords: vizualni identitet; brend; restoran; logo; koncept
• Keywords (english): visual identity; brand; restaurant; logo; concept
• Language: croatian
• URN:NBN: urn:nbn:hr:216:839459
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-09-04 10:52:21