Prezentiranje poslovnih ideja

master's thesis

• Author: Petar Vračić
• Mentor: Dubravko Banić (mentor)
• Committee member: Katarina Itrić Ivanda (predsjednik povjerenstva)
• Committee member: Dubravko Banić (član povjerenstva)
• Committee member: Rahela Kulčar (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2023-09-25, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Prezentiranje poslovnih ideja jedan je značajnih čimbenika poslovnih procesa. U radu će biti
razrađen određeni broj dizajnerskih rješenja i study caseova te predstavljen različitoj ciljanoj
publici. Komunikacija pri razradi projekta i način prezentiranja sigurno prodaje
projekt/poslovnu ideju te prenosi potrebnu poruku. Uz dobru komunikaciju jedan od
otežavajućih faktora kod većine poslovnih procesa je vrijeme i kvalitetno obavljeno
istraživanje tržišta. Vremena u principu uvijek nedostaje i treba postići optimum uloženog
vremena za dobivenu kvalitetu. U radu će biti analizirano kako je vrijeme izrade utjecalo na
interes potencijalnih korisnika za predloženom idejom. Lean princip poslovanja je relativno
jednostavan za implementaciju kod proizvodnje, ali kod kreativnih procesa koje je ovdje cilj
istražiti to je postupak koji zahtjeva integraciju puno parametara.

Abstract (english)

Presenting business idea is a significant factor in business processes. The paper will
elaborate on a number of design solutions and case studies and present them to different
target audiences. Communication during projet development and the manner of presentation
undoubtably sell the project / business idea and convey the necessary message. Along with
effective communication, one of the challenging factors in most business processes is time
and quality market reasearch. Time is alays limited, and the goal is to achieve the optimum
investment of time for the desired quality. The paper will analyze how the time of development
influences the interest of potential users in the proposed idea. Lean principles of business
are relatively easy to implement in manufacturing, but creative processes, which are the
focus here, it is a procedure that requires the integration of multiple parameters.

• Keywords: poslovni proces; projekt; poslovna ideja; analiza; Lean metoda
• Keywords (english): business process; project; business idea; analysis; Lean methodology
• Language: croatian
• URN:NBN: urn:nbn:hr:216:406531
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Design of graphic products; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-09-30 08:21:59