Title Izrada animacije za robnu marku Converse Author Nera Martinac Mentor Nikolina Stanić Loknar (mentor)Committee member Maja Rudolf (predsjednik povjerenstva)Committee member Nikolina Stanić Loknar (član povjerenstva)Committee member Tajana Koren Ivančević (član povjerenstva)Granter University of Zagreb Defense date and country 2023-09-26, Croatia Scientific / art field, TECHNICAL SCIENCES Abstract U ovoj studiji ispituje se povijest i razvoj animacije, s naglaskom na to kako je utjecala na
popularnu kulturu i kakav je odnos prema robnoj marki Converse. Započinje praćenjem
povijesti animacije unatrag do kraja 19. stoljeća, ističući značajne prekretnice poput razvoja
Praxinoscopea i rođenja filma kao medija animacije. Ove rane varijante animacije zaokupile
su pozornost gledatelja i pomogle napretku umjetničke forme.
Istražuje se važnost konvencionalne animacije, ističući njenu vječnu privlačnost i mukotrpne
detalje koji se ulažu u izradu svakog kadra. Odaje priznanje postignućima pionira poput Walta
Disneya i njihovom utjecaju na sektor animacije. Naglašena je sposobnost tradicionalne
animacije da prikaže zamršene priče i emocije kroz rukom crtane likove i pozadine. Rad se
zatim bavi prilagodljivošću i estetskim izrazom 2D animacije. Uspoređuje 2D i 3D animaciju
i ističe korištenje ravnih pozadina i likova u 2D animaciji. Obuhvaća se prelazak na digitalne
alate i softver za animaciju, kao i proces izrade scenarija i stvaranja likova u 2D animaciji.
Proučava se evolucija 3D animacije, ističući njenu sposobnost produkcije realističnih scena i
likova s dubinom. Studija opisuje korake uključene u 3D modeliranje, opremanje i animaciju,
naglašavajući kako osvjetljenje i shaderi poboljšavaju vizualni realizam. Osim toga,
prepoznaje kako je 3D animacija revolucionirala sektor zabave. Studij zatim istražuje
pokretnu grafiku kao fleksibilan i dinamičan medij za vizualnu komunikaciju. Istražuje
korištenje pokretne grafike za pričanje priča, izražavanje ideja i stvaranje zadivljujućih
vizualnih sadržaja kombiniranjem elemenata grafičkog dizajna, animacije i kinematografije.
Naglašena je sposobnost pokretne grafike da poboljša distribuciju informacija i razjasni
komplicirane ideje. Istraživanje također predstavlja tvrtku Converse i njenu povijest, od prvih
godina proizvodnje gumenih cipela do dugotrajnih Chuck Taylor All-Star modela. Naglašava
Converseov osebujni pristup markiranju, koji potiče ljude da se izraze kroz Converse
proizvode koje odaberu. Za popularnost mlađih generacija tvrtka je zaslužna svojim
partnerstvima sa slavnim osobama i umjetnicima.
Istraživačka analiza razvoja i povijesti animacije naglašava njezinu stalnu popularnost i njezin
utjecaj na popularnu kulturu. Također ispituje prepoznatljivo pozicioniranje marke Converse
na tržištu, ističući vrijednost individualnog izražaja i identiteta. Naglašava se važnost
animacije kao moćnog alata za marketing robne marke i približavanja publici.
Abstract (english) The history and development of animation are examined in this study, with an emphasis on
how it has influenced popular culture and how it relates to the Converse brand. It starts by
tracing the history of animation back to the late 19th century, highlighting significant turning
points like the development of the Praxinoscope and the birth of film as an animation
medium. These early varieties of animation captured viewers' attention and helped the art
form advance.
The study also explores the importance of conventional animation, highlighting its eternal
appeal and the painstaking detail that goes into making each frame. It recognizes the
accomplishments made by Trailblazer's like Walt Disney and their influence on the animation
sector. The capacity of traditional animation to portray intricate storylines and emotions
through hand-drawn characters and backdrops is emphasized. The paper then addresses the
adaptability and aesthetic expression of 2D animation. It draws a comparison between 2D and
3D animation and highlights the use of flat backgrounds and characters in 2D animation. The
move to digital tools and software for animation, as well as the process of storyboarding and
character creation in 2D animation, are all covered.
The evolution of 3D animation is examined, highlighting its capacity to produce realistic
scenes and characters with depth. The study describes the steps involved in 3D modeling,
rigging, and animation while emphasizing how lighting and shaders improve visual realism.
Additionally, it recognizes how 3D animation has revolutionized the entertainment sector. The
study then explores motion graphics as a flexible and dynamic medium for visual
communication. It explores the use of motion graphics to tell stories, express ideas, and
produce captivating visuals by combining elements of graphic design, animation, and
cinematography. Motion graphics' capacity to improve information distribution and clarify
complicated ideas is underlined.
The research also introduces the Converse company and its history, from its early years of
manufacturing rubber shoes to its enduring Chuck Taylor All-Star models. It emphasizes
Converse's distinctive approach to branding, which encourages people to express themselves
through the Converse products they choose. Younger generations' popularity for the company
is credited to its partnerships with celebrities and artists.
The research's analysis of animation's development and history highlights both its ongoing
popularity and its influence on popular culture. It also examines the distinctive positioning ofthe Converse brand in the marketplace, highlighting the value of individual expression and
identity. Overall, the study highlights the importance of animation as a potent tool for brand
marketing and getting closer to the public.
Keywords
animacija
dizajn proces
ciljana skupina
evolucija animacije
Keywords (english)
animation
design process
targeted audience
evolution of animation
Language croatian URN:NBN urn:nbn:hr:216:295465 Study programme Title: Graphic technology; specializations in: Graphic technology, Design of graphic products Type of resource Text File origin Born digital Access conditions Closed access Terms of use Created on 2024-10-07 08:54:56
