Percepcija kvalitete i sigurnosti dizajna mobilnih aplikacija banaka u Hrvatskoj

master's thesis

• Author: Rino Bolić
• Mentor: Nikola Mrvac (mentor)
• Committee member: Miroslav Mikota (predsjednik povjerenstva)
• Committee member: Nikola Mrvac (član povjerenstva)
• Committee member: Klaudio Pap (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2023-09-28, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

U ovom diplomskom radu temeljito se istražuje razvoj bankarstva, posebice mobilnog
bankarstva, te proučava dizajn i sigurnost mobilnih aplikacija banaka, s fokusom na
banke u Hrvatskoj. Počevši s poviješću bankarstva i evolucijom novca, prati se razvoj
mobilnog bankarstva od njegovih početaka i istražuje digitalizacija bankarskog sektora,
kako u svijetu, tako i u Hrvatskoj. Proučavaju se aspekti dizajna mobilnih aplikacija
banaka, posebice korisničkog sučelja i korisničkog iskustva, te analiziraju specifičnosti
dizajna aplikacija u bankarskom kontekstu. Sigurnost mobilnog bankarstva također je
ključna tema, s naglaskom na sigurnost financijskih transakcija, biometriju, i druge
načine autentifikacije. Ispituje se i utjecaj mobilnog bankarstva na budućnost
bankarskog sektora u Hrvatskoj, uključujući ulogu financijske tehnologije. Kroz
detaljno provedeno istraživanje putem online anketnog upitnika i intervjua, analiziraju
se postavljene hipoteze. Ishodi istraživanja pokazali su da većina korisnika izuzetno
cijeni funkcionalan i inovativan dizajn mobilne aplikacije kao i napredne sigurnosne
značajke, a zabrinutost za sigurnost igra važnu ulogu u njihovim odlukama pri
korištenju mobilnog bankarstva. U radu je naglašena važnost kontinuiranog
unaprjeđenja dizajna mobilnog bankarstva i kibernetičke sigurnosti od strane banaka
kako bi se održala korisnička vjernost banci i zadovoljstvo korisnika aplikacijom
podignulo na što veću razinu.

Abstract (english)

This thesis thoroughly researches the development of banking, especially mobile
banking, and studies the design and security of mobile bank applications, with a focus
on banks in Croatia. Starting with the history of banking and the evolution of money, it
traces the development of mobile banking from its beginnings and explores thedigitalization of the banking sector, both in the world and in Croatia. Aspects of the
design of bank mobile applications, especially the user interface and user experience,
are studied, and the specifics of application design in the banking context are analyzed.
Mobile banking security is also a key topic, with an emphasis on the security of
financial transactions, biometrics, and other means of authentication. The impact of
mobile banking on the future of the banking sector in Croatia is also examined,
including the role of financial technology. Through detailed research through an online
survey questionnaire and interviews, the set hypotheses are analyzed. The results of the
survey showed that the majority of users greatly appreciate the functional and
innovative design of the mobile application as well as the advanced security features,
and security concerns play an important role in their decisions when using mobile
banking. The paper emphasizes the importance of continuous improvement of mobile
banking design and cyber security by banks in order to maintain user loyalty to the bank
and raise user satisfaction with the application to the highest possible level.

• Keywords: mobilno bankarstvo; dizajn mobilnih aplikacija; kibernetička sigurnost; financijska tehnologija
• Keywords (english): mobile banking; mobile application design; cyber security; financial technology
• Language: croatian
• URN:NBN: urn:nbn:hr:216:865032
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Design of graphic products; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-10-09 08:42:41