Utjecaj grafičkih materijala na prodaju proizvoda

undergraduate thesis

• Author: Dora Podbevšek
• Mentor: Maja Strižić Jakovljević (mentor)
• Committee member: Branka Lozo (predsjednik povjerenstva)
• Committee member: Maja Strižić Jakovljević (član povjerenstva)
• Committee member: Sonja Jamnicki Hanzer (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2023-09-18, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Ovaj završni rad će govoriti o utjecaju grafičkih materijala u prodaji proizvoda, te će ponajviše
objasniti važnost boje i papira kao važnih grafičkih materijala. Kvaliteta, vrsta i količina materijala
korištenih u dizajnu i proizvodnji mogu imati značajan utjecaj na konkurentnost proizvoda.
Potrošači se prilikom kupnje proizvoda najviše usredotočuju na ambalažu samog proizvoda, stoga
je važno koja vrsta i kvaliteta grafičkih materijala se odabire u proizvodnji ambalaže. Cilj ovog
rada je istražiti i razjasniti važnost i utjecaj grafičkih materijala na prodaju proizvoda, te kako
njihova kvaliteta i vrsta utječe na prodaju određenog proizvoda.

Abstract (english)

This final paper will talk about the influence graphic materials have on the sale of products, and
will mainly explain the importance of color and paper as important graphic materials. The
quality, type and quantity of materials used in design and production can have a significant
impact on the competitiveness of the product. When buying a product, the consumer mostly
focuses on the packaging of the product itself, therefore it is important what type and quality of
graphic materials are chosen in the production of the packaging. The aim of this paper is to
investigate and clarify the importance and impact of graphic materials on the sale of products,
and how their quality and type affects the sale of a particular product.

• Keywords: grafički materijal; papir; boja; prodaja proizvoda; ambalaža
• Keywords (english): graphic materials; color; product sales; packaging
• Language: croatian
• URN:NBN: urn:nbn:hr:216:013850
• Study programme: Title: Graphic technology; specializations in: Technical – technological, Design of graphic products; Course: Design of graphic products; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2025-01-16 12:22:26