Linija proizvoda za njegu kože Kadena

undergraduate thesis

• Author: Antea Aljinović
• Mentor: Jesenka Pibernik (mentor)
• Committee member: Jurica Dolić (predsjednik povjerenstva)
• Committee member: Jesenka Pibernik (član povjerenstva)
• Committee member: Lidija Mandić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2023-09-20, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Tržište prizvoda za njegu kože je sve populzivnije i ima najbrži rast unutar područja
kozmetičke industrije. Poslijednjih desetak godina industrija ljepote doživljava
značajan pomak prema održivijim i ekološki prihvatljivijim praksama, s potrošačima
koji sve više traže proizvode koji ne samo da blagotvorno djeluju na njihovu kožu,
već ostavljaju i pozitivan utjecaj na okoliš. Kroz inspiraciju nacionalnim parkovima,
možemo stvoriti brend za njegu kože koji ne samo da promovira brigu o sebi, već i
podiže svijest o prirodi i važnosti očuvanja okoliša. Kadena je brend prirodne
kozmetike inspiriran Nacionalnim parkom Krka. Ime brenda „Kadena“ je stara
dalmatinska riječ za ogrlicu i izabrano je zato što su slapovi rijeke Krke također
poznati pod nazivom „srebrne ogrlice“. Taj naziv su dobili po tome što gusto
mreškanje vode rijeke prije slapova prividno stvara sliku rasutih ogrlica srebrne
boje. Osim toga stara riječ „Kadena“ nostalgično podsjeća na vremena naših baka
i prabaka koje su tada koristile jedino prirodnu kozmetiku.
Cilj ovog rada bio je istražiti mogućnosti izrade ambalaže novih proizvoda osobama
zainteresiranima za prirodnu njegu kože koja je važan dio naše brige o sebi.

Abstract (english)

The popularity of the market for skin care products is constantly increasing and it
has the fastest growth within the cosmetics industry. Over the past ten years, the
beauty industry has seen a significant shift towards more sustainable and
environmentally friendly practices, with consumers looking for products that not only
benefit their skin, but also leave a positive impact on the environment. Through
inspiration from national parks, we can create a skincare brand that not only
promotes self-care, but also raises awareness of nature and the importance of
environmental conservation. Kadena is a brand of natural cosmetics inspired by the
Krka National Park. The brand name "Kadena" is an old Dalmatian word for
necklace and was chosen because the Krka river waterfalls are also known as
"silver necklaces". They got that name because the thick rippling of the river water
before the falls seemingly creates an image of scattered silver necklaces. In
addition, the old word "Kadena" reminds us nostalgically of the times of our
grandmothers and great-grandmothers who used only natural cosmetics.
The goal of this work was to explore the possibilities of creating packaging for new
products for people interested in natural skincare, which is an important part of our
self-care.

• Keywords: brend; okoliš; ekološke prakse
• Keywords (english): brand; environment; ecological practices
• Language: croatian
• URN:NBN: urn:nbn:hr:216:645962
• Study programme: Title: Graphic technology; specializations in: Technical – technological, Design of graphic products; Course: Technical – technological; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2025-01-28 12:57:37