Projektiranje tipografije za primjenu na modnim magazinima, blogovima i portalima

undergraduate thesis

• Author: Ivana Dobrovoljec
• Mentor: Ivana Žiljak Stanimirović (mentor)
• Committee member: Nikola Mrvac (član povjerenstva)
• Committee member: Ivana Žiljak-Stanimirović (član povjerenstva)
• Committee member: Miroslav Mikota (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2015-9-8, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

U ovom radu analizirat će se tipografija koja se pojavljuje unutar logotipa modnih brendova i časopisa, te njihovih tiskanih i web izdanja. Pažnja će biti posvećena tipografiji, čitljivosti, pismovnom rezu, konverziji i zamjenskim fontovima. Kao metoda koristit će se analiza tipografije s modnih portala, blogova, naslovnica novina, zaglavlja i modnih brendova. U eksperimentalnom dijelu rada izradit će se tiskano (newsletter) i web izdanje modnog bloga s primjenom individualne tipografije u modnim sadržajima. Cilj istraživanja je definirati najfunkcionalnije pismovne rezove za modne web portale. Kao zaključak u radu se očekuje definiranje baze modnih fontova, a kroz vlastiti modni blog prikazat će se čitljivost i funkcionalnost prilikom realizacije tiskanih i web izdanja.

Abstract (english)

This paper will analyze the typography that appears in the logotypes of fashion brands and magazines, as well as their print and web editions. Attention will be paid to typography, readability, font faces, conversion and replacement fonts. As a method of research, analysis of typography from fashion portals, blogs, headlines, headers and fashion brands will be used. Experimental part of the paper contains print (newsletter) and web edition of the fashion blog with the use of individualized typography for fashion contents. The aim of the research is to define the most functional font faces for fashion web portals. In conclusion, the paper is expected to define a base of fonts that are used in fashion. The personal fashion blog described in this paper is going to present the rules for better readability and functionality of print and web editions.

• Keywords: tipografija modnih časopisa; modni web blog; logotip
• Keywords (english): typography of fashion magazines; fashion web blog; logotype
• Language: croatian
• URN:NBN: urn:nbn:hr:216:559061
• Study programme: Title: Printing technology, course Technical - technological; Course: Graphic technology; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-16 17:50:51