Pozicioniranje 4D projekcijskog mapiranja u grafičkoj tehnologiji

master's thesis

• Author: Aleksandar Rapaić
• Mentor: Nikola Mrvac (mentor)
• Committee member: Vilko Žiljak (član povjerenstva)
• Committee member: Nikola Mrvac (član povjerenstva)
• Committee member: Antun Koren (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2013-9-24, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Niz djelatnosti koje se oslanjaju na grafičku struku do nedavno je bilo isključivo orijentirano na tiskarstvo. Međutim danas se sve veći dio struke okreće prema raznim drugim medijima. Pojavom naprednije multimedije, u smislu programa i opreme, omogućilo je grafičkoj struci da proširi svoje vidokruge u puno šire područje. Komunikacija prema publici pomoću projekcijskog mapiranja, te dobrog marketinga oko samog eventa, stvoriti će puno veći utisak na potrošačima od konvencionalnih oglasa koji statično i dvodimenzionalno komuniciraju. Doživljaj animacije objekta koji nam se definicijom u svijesti nalazi kao nepromjenjiv i statičan, stvara u oku promatrača određenu kontradikciju koju percipiramo kao jedinstven osjećaj divljenja prema onome što nismo ni očekivali da je moguće. Dio grafičke struke u tom pogledu se odvaja i otvara nova područja. Stoga je krivo govoriti o nestanku ili smanjenju atraktivnosti grafičke struke, naprotiv, grafička struka se širi u puno veće područje djelovanja.

U skladu s navedenim u težište sadržaja ovog diplomskog rada usmjereno je kako bi se razjasnilo i istražilo niz parametara koji su vezani uz 4D mapiranje, te razvoj grafičke struke u suvremenom multimedijskom okružju.

Abstract (english)

A series of activities which rely on graphic profession until recently were exclusively oriented towards printing. But now a growing part of the profession is turning to a variety of other media. The advent of more advanced multimedia, in terms of programs and equipment, enabled the graphic arts profession to expand its horizons to a much wider area. Communication with the public using projection mapping, and good marketing of the event, creates a much bigger impression on consumers than conventional static ads which address merely two dimensional communication. The experience of the objects animation, which is imprinted in our conscience as static and unchanging, creates in the eye of the viewer a certain contradiction that we perceive as a unique sense of admiration for what we did not expect possible. In that manner a vast part of graphic profession is separated and opens new areas. Therefore, it is wrong to speak about the disappearance or reduction of the attractiveness of the graphic profession. on the contrary, graphic profession is expanding to a much larger area of operation.

According to the focus of the content of this thesis, it is aimed to clarify and explore a number of parameters that are related to the 4D mapping, and the development of the graphic profession in the contemporary multimedia environment.

• Keywords: 4D projekcijsko mapiranje; komunikacija; marketing; multimedija; grafička tehnologija
• Keywords (english): 4D production mapping; communication; marketing; multimedia; graphic arts technology
• Language: croatian
• URN:NBN: urn:nbn:hr:216:884370
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-18 19:02:34