Utjecaj reklamne fotografije na prodaju u watch centru

master's thesis

• Author: Ivona Šarić
• Mentor: Miroslav Mikota (mentor)
• Committee member: Mile Matijević (član povjerenstva)
• Committee member: Miroslav Mikota (član povjerenstva)
• Committee member: Krešimir Dragčević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2019-9-27, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Kao i sve ostale umjetnosti i grane umjetnosti fotografija ima svoj početak i razvojni put koji

ju je kroz povijest doveo do titule ne samo jednog od najrevolucionarnijih pronalazaka na

svijetu, nego i najpopularnijeg umjetničkog izražajnog oblika. Ne postoji jednostavniji i

elegantniji način na koji bi se moglo utjecati na promatrača osim korištenja fotografije.

Fotografija kao takva pruža brojne mogućnosti, fotograf prenosi poruku, stanje, misli, stvara

scenu koju želi podijeliti sa svijetom. Cilj fotografije u današnje vrijeme je pojačavanje ili

dodavanje komunikološkog aspekta tekstualnoj ili slikovnoj poruci u skladu s nekoliko bitnih

elemenata: motiv, kontekst vremena, ciljano tržište i planirano značenje poruke. Reklamne

fotografije uključuju snimanje proizvoda ili usluga u svrhu promocije i prodaje istog. Te

fotografije ne samo da bi trebale biti vrlo visoke kvalitete i atraktivne, nego također trebale bi

biti zanimljive i privlačne.

Abstract (english)

Like all other arts and branches of art, photography has its beginnings and development paths,

which through history have led to the title of not only one of the most revolutionary inventions

in the world, but not the most popular art-made form. There is no simple and elegant way to

influence observation other than the use of photographs. Photography as such offers

opportunities, the photographer conveys a message, a state, thoughts, creates a scene that he

wants to share with the world. The goal of photography in the present day is to appear or add

a communicative aspect of a text or picture message in accordance with several essential

elements: motive, time context, planned market, and message meaning planning. Advertising

photographs were taken of products or services for the purpose of promoting and selling the

same. Not only should the photos be of high quality and attractive, they should also be

interesting and attractive.

• Keywords: fotografija; oglašavanje; reklamna fotografija; obrada fotografije
• Keywords (english): photography; advertising; advertising photography; photo processing
• Language: croatian
• URN:NBN: urn:nbn:hr:216:140308
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-18 22:57:34