Korisničko iskustvo kao važan faktor vrednovanja digitalnog proizvoda

master's thesis

• Author: Paula Grubiša
• Mentor: Lidija Mandić (mentor)
• Committee member: Maja Strgar Kurečić (član povjerenstva)
• Committee member: Lidija Mandić (član povjerenstva)
• Committee member: Ante Poljičak (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2020-9-25, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

U ovom radu su istraživani procesi i metode dizajniranja korisničkog iskustva i

njihova zastupljenost u praksi dizajnera koji rade u hrvatskim tvrtkama na

dizajniranju digitalnih proizvoda poput mobilnih aplikacija, web stranica i web

aplikacija te različitih platformi i softvera. Kroz individualne intervjue s

dizajnerima digitalnih proizvoda su se istraživale njihove prakse u procesu

stvaranja korisničkih iskustava i preispitivali UX procesi koje struka preporučuje

i koji se danas koriste u svijetu. Kroz intervjue se također preispitivala razlika u

metodama dizajniranja korisničkih iskustava u različitim firmama i specifičnosti

rada na hrvatskom tržištu.

Korisničko iskustvo je jedan od glavnih faktora koji odlučuje između digitalnog

proizvoda koji nestane s tržišta i onog koji postane unosan i bilježi veliku

prodaju. Prilikom razvijanja digitalnih proizvoda i uređaja, mnogi čimbenici

odvuku pažnju dizajnera od onih najbitnijih - stvaranja proizvoda namijenjenih

krajnjem korisniku. Područje koje se bavi korisničkim iskustvom se bazira

isključivo na tom - korisnik je u centru pažnje i glavna svrha proizvoda je da

bude kreiran po željama i potrebama samog korisnika kojem je proizvod

namijenjen. Ako je digitalni proizvod korisniku jednostavan i intuitivan za

korištenje te mu omogućuje da s lakoćom ispuni svoje želje i ciljeve koristeći taj

proizvod, možemo reći da proizvod ima dobro dizajnirano korisničko iskustvo.

Abstract (english)

In this master thesis the processes and methods of designing user experience

and their representation in the real-life practice were investigated. Thea im was

to find which methods designers working in Croatian companies use in design

of digital products such as mobile applications, websites, web applications, and

various platforms and software. Through individual interviews with digital

designers, their practices in the process of creating user experiences were

explored, and the usage of UX processes recommended by the profession was

reviewed. Conducted interviews also examined the difference in the methods of

designing user experiences in different companies, and the specifics of the

Croatian market.

User experience is one of the main factors that decides if a digital product will

disappear from the market, or if it will become profitable and record big sales.

When developing digital products and devices, many factors distract designers

from the most important ones - creating products intended for the end-user. The

area of user experience design is based exclusively on that - the user is in the

center of attention, and the main purpose of the product is to be created to fulfill

the wishes and fit the needs of the user for whom the product is intended. If a

digital product is easy and intuitive for the user to use, and allows him to easily

fulfill his desires and goals using that product, we can say that the product has a

well-designed user experience.

• Keywords: korisničko iskustvo; dizajn digitalnih medija; UX procesi; dizajn korisničkog iskustva; digitalni proizvod
• Keywords (english): user experience; digital design; UX process; user experience design; digital product
• Language: croatian
• URN:NBN: urn:nbn:hr:216:283123
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-18 23:32:33