Komparacija vizualnog identiteta Večernjeg i Jutarnjeg lista

undergraduate thesis

• Author: Karmela Peček
• Mentor: Vanda Jurković (mentor)
• Committee member: Miroslav Mikota (član povjerenstva)
• Committee member: Vanda Jurković (član povjerenstva)
• Committee member: Ivana Žiljak-Stanimirović (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2015-9-7, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

U radu se obrađuju dvoje hrvatske dnevne novine - Jutarnji list i Večernji list. Cilj

je analiza njihovih vizualnih identiteta i usporedba čimbenika koji čine njihovu likovnu

podlogu. Osim proučavanja vizualnih elemenata, rad se bavi i percepcijom istih od

strane publike. U radu se analizira nekoliko brojeva od oba naslova, ustanovljuje se koje

ključne elemente koriste i kako iznose svoj identitet. Provodi se usporedba dva vizualna

identiteta te se iznosi zaključak o kvaliteti poruke koju svojim oblikovanjem šalju. U radu

se koristi metoda ankete, provedena među čitateljima, o njihovim čitalačkim navikama

i stavovima usmjerenim na vizualnu percepciju lista. Na temelju analize podataka dobivenih

kroz anketu, rezultati pokazuju jesu li čitatelji novina doista onakvi kakve list želi

privući.

Abstract (english)

Subject of this thesis are two Croatian newspapers - Jutarnji list and Večernji list. The

goal of this paper is an analysis of their corporate identities and comparison of factors that

make their visual appearance. While studying visual elements, thesis explores the way

public perceives them. In the paper, a couple of edition of each newspaper is compared,

their key visual elements and the ways they use them in establishing their identity are

defined. After that conlusion about the qualitiy of the message their design is sending is

made from compairing their visual identities. This paper also uses a survey, as a way of

finding what their reading habits are and how they percieve newspapers they read. The

analyze of the survey data will show is the reader base of the newspaper the kind the

newspaper wants to attract.

• Keywords: identitet; novine; vizualni stil; tipografija
• Keywords (english): identity; newspaper; visual style; typography
• Language: croatian
• URN:NBN: urn:nbn:hr:216:971659
• Study programme: Title: Printing technology, course Technical - technological; Course: Graphic technology; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-16 17:37:26