Utjecaj pojedinog kadra na percepciju i privlačnost fotografije

undergraduate thesis

• Author: Matija Jakupić
• Mentor: Miroslav Mikota (mentor)
• Committee member: Mile Matijević (član povjerenstva)
• Committee member: Miroslav Mikota (član povjerenstva)
• Committee member: Ivana Žiljak-Stanimirović (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2015-9-11, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Fotografija se smatra univerzalno razumljivim medijem i kao takva definirana je kroz provođenje trodimenzionalne stvarnosti u dvodimenzionalnu sliku, odnosno kadar. Razvitkom digitalne fotografije omogućena je šira komercijalna upotreba programa za obradu fotografije zbog čega se smanjuje pažnja na veoma bitnu kompoziciju. Stoga se povećava potreba za razmatranje i proučavanje kompozicije i njezinih pravila te primjene. Uspješnom se fotografijom smatra ona koja privlači i zadržava pogled promatrača te mu prenosi razmišljanja i viđenja fotografa. Kako bi fotografija bila privlačnija i upadljivija, osim optimalne svjetline, kontrasta, oštrine i boja, potrebno ju je pravilno kadrirati. U sklopu ovog rada provodi se anketa u svrhu prikupljanja podataka za istraživanje različitih kadrova i njihovih obilježja: kako koji utječe na ljudsku percepciju i podsvjesno mišljenje o privlačnosti određeno kadrirane fotografije. Na nekoliko se načina ispituju veličina i položaj motiva u kadru, orijentacija fotografije te mogućnost ispitanika da prepoznaju fotografije koje su pravilno komponirane.

Abstract (english)

Photo is regarded as a universally understandable medium, and as such is defined through the implementation of three-dimensional reality into a two-dimensional image or frame. The development of digital photography enabled a wider commercial use of programs for image processing which reduces attention to a very important composition. This is increasing the demand for consideration and study of the composition and its rules and applications. Photography that is considered successful is the one that attracts and retains the observer's eye and transmits thoughts and visions of photographers. For the photograph to be more attractive and striking, besides the optimal brightness, contrast, sharpness and color, it must be properly framed. A survey is carried out as a part of this work to collect data for researching frames and their different characteristics: how that affects the human perception of the subconscious mind on the attractiveness of certain framed photos. Examining the size and position of the subject of the scene is done in several ways, as well as the orientation of photos and the ability of respondents to recognize photos that are properly composed.

• Keywords: fotografija; kompozicija; kadar; orijentacija; format; zlatni rez; pravilo trećina; točke interesa; rakurs; rez
• Keywords (english): photography; composition; frame; orientation; golden ratio; rule of thirds; points of interest; camera angle; crop; shot length
• Language: croatian
• URN:NBN: urn:nbn:hr:216:991653
• Study programme: Title: Printing technology, course Technical - technological; Course: Graphic technology; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-16 17:45:43