Dizajn vodećih robnih marki

master's thesis

• Author: Lamija Hodžić
• Mentor: Maja Brozović (mentor)
• Committee member: Maja Brozović (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2008-07, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Dizajn robne marke je discipliniran proces kreiranja i ostvarenja efektivnog identiteta robne marke. Identitet robne marke obuhvaća vizualni i verbalni dio robne marke. Vizualni dio je vizualni identitet i obuhvaća dizajn logotipa, odabir boja i tipografije. Vizualni identitet je onaj koji skreće pozornost i asocira na robnu marku. Kreiraju ga grafički dizajneri koji pažljivo implementiraju viziju u dizajn i pri tom misle na dublje značenje, različitost (svojstvenost) i postojanost logotipa kao i cijelog dizajna u konačnosti. U ovom diplomskom radu je analiziran dizajn vodećih svjetskih i domaćih robnih marki.

Abstract (english)

Designing brand is a disciplined process to create and implement an effective brand identity. Brand identity is the visual and verbal expression of a brand. Visual part is the visual identity that it includes design of the logotype, choosing colours and typography. Visual identity triggers perceptions and associates to the brand. It is designed by the graphic designers who carefully implement the vision in to the design and think about the meaning, authenticity, differentiation and sustainability of the logotype and the design generally. In this master's thesis design of top foreign and domestic brands is analysed.

• Keywords: robna marka; identitet robne marke; vizualni identitet; logotip
• Keywords (english): brand; brand identity; visual identity; logotype
• Language: croatian
• URN:NBN: urn:nbn:hr:216:911764
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-17 10:44:53