Uloga boje pri redizajnu vizualne poruke proizvoda

master's thesis

• Author: Nataša Torbarina
• Mentor: Lidija Mandić (mentor)
• Committee member: Maja Strgar Kurečić (član povjerenstva)
• Committee member: Lidija Mandić (član povjerenstva)
• Committee member: Vesna Džimbeg Malčić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2013-9-24, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Boje su sastavni dio neverbalne komunikacije. Oduvijek ih koristimo kako bismo njima pokazali što osjećamo. Ljudi različito reagiraju na određene boje. Izazivaju različita raspoloţenja i ponašanja. U ovom diplomskom radu je napravljen redizajn etikete tradicionalnog proizvoda, s ciljem prihvaćanja novog dizajna od strane svih dobnih skupina. U radu su se analizirali subjektivni osjećaji viđenja boja u odnosu na podlogu kod potencijalnih potrošača. Provedena su istraţivanja utjecaja boja prikazanih na monitoru i otisnute na etiketi, kako bi se utvrdio utjecaj medija. Boje koje se nalaze na etiketi proizvoda povezane su i s popratnom ambalaţom (konkretno, oblik i izgled boce s odabirom boja). Cilj ovog rada jest ukazati na vaţnost boja koje komuniciraju preko dizajna proizvoda do određenog kupca. Potrošači akumuliraju znanja i iskustva o proizvodu i njegovim obiljeţljima. Zbog toga bi ih nešto nesvakidašnje i neuobičajeno za takav proizvod moglo prije privući. Napravljen je redizajn etikete za maslinovo ulje.

Abstract (english)

Colors are an integral part of non-verbal communication. We often use them in order to show how we feel. People react differently to certain colors. They cause different moods and behaviour. In this thesis a label of a traditional product is redesigned in such a manner as to appeal to different age groups. The subjective consumers' feelings of color in relation to the surface have been analyzed in this thesis. To determine the influence of the media, a survey has been conducted to determine the effect of colors displayed on screen or printed on the label. The colors on the label are observed in relation to the packaging (to be specific, with the shape and look of the bottle). The aim of this thesis is to highlight the importance of colors that communicate through product design to a particular customer. Consumers accumulate knowledge and experience about the product and its features. Therefore, it is assumed that something extraordinary and unusual might attract more attention. An olive oil label is redesigned.

• Keywords: Boja; Dizajn; Marketing
• Keywords (english): Color; Design; Marketing
• Language: croatian
• URN:NBN: urn:nbn:hr:216:382846
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-18 19:05:53