Utjecaj reklamne fotografije na prodaju u watch centru

master's thesis

• Author: Ivona Šarić
• Mentor: Miroslav Mikota (mentor)
• Committee member: Mile Matijević (član povjerenstva)
• Committee member: Miroslav Mikota (član povjerenstva)
• Committee member: Krešimir Dragčević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2019-09-27, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Kao i sve ostale umjetnosti i grane umjetnosti fotografija ima svoj početak i razvojni put koji ju je kroz povijest doveo do titule ne samo jednog od najrevolucionarnijih pronalazaka na svijetu, nego i najpopularnijeg umjetničkog izražajnog oblika. Ne postoji jednostavniji i elegantniji način na koji bi se moglo utjecati na promatrača osim korištenja fotografije. Fotografija kao takva pruža brojne mogućnosti, fotograf prenosi poruku, stanje, misli, stvara scenu koju želi podijeliti sa svijetom. Cilj fotografije u današnje vrijeme je pojačavanje ili dodavanje komunikološkog aspekta tekstualnoj ili slikovnoj poruci u skladu s nekoliko bitnih elemenata: motiv, kontekst vremena, ciljano tržište i planirano značenje poruke. Reklamne fotografije uključuju snimanje proizvoda ili usluga u svrhu promocije i prodaje istog. Te fotografije ne samo da bi trebale biti vrlo visoke kvalitete i atraktivne, nego također trebale bi biti zanimljive i privlačne.

Abstract (english)

Like all other arts and branches of art, photography has its beginnings and development paths, which through history have led to the title of not only one of the most revolutionary inventions in the world, but not the most popular art-made form. There is no simple and elegant way to influence observation other than the use of photographs. Photography as such offers opportunities, the photographer conveys a message, a state, thoughts, creates a scene that he wants to share with the world. The goal of photography in the present day is to appear or add a communicative aspect of a text or picture message in accordance with several essential elements: motive, time context, planned market, and message meaning planning. Advertising photographs were taken of products or services for the purpose of promoting and selling the same. Not only should the photos be of high quality and attractive, they should also be interesting and attractive.

• Keywords: fotografija; oglašavanje; reklamna fotografija; obrada fotografije
• Keywords (english): photography; advertising; advertising photography; photo processing
• Language: croatian
• URN:NBN: urn:nbn:hr:216:684075
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-18 22:57:34