Korisničko iskustvo kao važan faktor vrednovanja digitalnog proizvoda

master's thesis

• Author: Paula Grubiša
• Mentor: Lidija Mandić (mentor)
• Committee member: Maja Strgar Kurečić (član povjerenstva)
• Committee member: Lidija Mandić (član povjerenstva)
• Committee member: Ante Poljičak (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2020-09-25, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

U ovom radu su istraživani procesi i metode dizajniranja korisničkog iskustva i njihova zastupljenost u praksi dizajnera koji rade u hrvatskim tvrtkama na dizajniranju digitalnih proizvoda poput mobilnih aplikacija, web stranica i web aplikacija te različitih platformi i softvera. Kroz individualne intervjue s dizajnerima digitalnih proizvoda su se istraživale njihove prakse u procesu stvaranja korisničkih iskustava i preispitivali UX procesi koje struka preporučuje i koji se danas koriste u svijetu. Kroz intervjue se također preispitivala razlika u metodama dizajniranja korisničkih iskustava u različitim firmama i specifičnosti rada na hrvatskom tržištu. Korisničko iskustvo je jedan od glavnih faktora koji odlučuje između digitalnog proizvoda koji nestane s tržišta i onog koji postane unosan i bilježi veliku prodaju. Prilikom razvijanja digitalnih proizvoda i uređaja, mnogi čimbenici odvuku pažnju dizajnera od onih najbitnijih - stvaranja proizvoda namijenjenih krajnjem korisniku. Područje koje se bavi korisničkim iskustvom se bazira isključivo na tom - korisnik je u centru pažnje i glavna svrha proizvoda je da bude kreiran po željama i potrebama samog korisnika kojem je proizvod namijenjen. Ako je digitalni proizvod korisniku jednostavan i intuitivan za korištenje te mu omogućuje da s lakoćom ispuni svoje želje i ciljeve koristeći taj proizvod, možemo reći da proizvod ima dobro dizajnirano korisničko iskustvo.

Abstract (english)

In this master thesis the processes and methods of designing user experience and their representation in the real-life practice were investigated. Thea im was to find which methods designers working in Croatian companies use in design of digital products such as mobile applications, websites, web applications, and various platforms and software. Through individual interviews with digital designers, their practices in the process of creating user experiences were explored, and the usage of UX processes recommended by the profession was reviewed. Conducted interviews also examined the difference in the methods of designing user experiences in different companies, and the specifics of the Croatian market. User experience is one of the main factors that decides if a digital product will disappear from the market, or if it will become profitable and record big sales. When developing digital products and devices, many factors distract designers from the most important ones - creating products intended for the end-user. The area of user experience design is based exclusively on that - the user is in the center of attention, and the main purpose of the product is to be created to fulfill the wishes and fit the needs of the user for whom the product is intended. If a digital product is easy and intuitive for the user to use, and allows him to easily fulfill his desires and goals using that product, we can say that the product has a well-designed user experience.

• Keywords: korisničko iskustvo; dizajn digitalnih medija; UX procesi; dizajn korisničkog iskustva; digitalni proizvod
• Keywords (english): user experience; digital design; UX process; user experience design; digital product
• Language: croatian
• URN:NBN: urn:nbn:hr:216:128920
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-18 23:32:33