Oblikovanje ekološki održive ambalaže za prirodne kozmetičke proizvode

master's thesis

• Author: Lea Resimović
• Mentor: Maja Brozović (mentor)
• Committee member: Daria Mustić (član povjerenstva)
• Committee member: Maja Brozović (član povjerenstva)
• Committee member: Dorotea Kovačević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2021-9-24, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

U ovom radu razvija se i prikazuje proces dizajna ekološki održive ambalaže za prirodne

kozmetičke proizvode. U samom procesu dizajna ukratko se obrađuje i istražuje tema

ekološki održive ambalaže, prikazuju dosadašnja istraživanja te se analizira i odabire

najprihvatljivija opcija, u opsegu realnih mogućnosti diplomskog rada, za prijedlog

autorskog dizajna ambalaže. Analizira se tržište prirodnih kozmetičkih proizvoda,

prikazuju i proučavaju se ambalaže istih kategorija, istražuju se i definiraju najvažniji

atributi pakiranja te se prilagođavaju odabranoj temi. Nakon spomenute analize,

dokumentira se proces dizajna, od odabira oblika ambalaže, slikovnih elemenata, boje,

loga i vrste materijala, a na kraju se prikazuje finalni izgled ambalaže. Nad ispitanicima

se vrši anketa uspješnosti izrađenog dizajna, ispitivanje asocijacija sa prirodnom

kozmetikom te prepoznavanja ekološke održivosti prema izgledu ambalaže. Temeljem

dobivenih rezultata iz istraživanja, zaključuje se uspješnost izvedenog dizajna i

komunikacije prirodnog i ekološki održivog proizvoda, te se utemeljuje jesu li iskazane

hipoteze potvrđene: H1: „Materijal kao tehnički atribut ambalaže komunicira ekološku

osviještenost“; H2: „Ilustracija kao komunikacijski atribut ambalaže asocira na prirodni

kozmetički proizvod“.

Abstract (english)

This paper develops and presents the process of designing environmentally sustainable

packaging for natural cosmetic products. In the design process itself, the topic of

environmentally sustainable packaging is briefly processed and researched, previous

researches are presented, and the most acceptable option is analyzed and selected, within

the thesis possibilities, for the author's conceptual packaging design. The market of

natural cosmetic products is analyzed, packaging of the same categories are presented and

studied, the most important attributes of packaging are researched and defined, and they

are adapted to the chosen topic. After the mentioned analysis, the design process is

documented from the selection of the packaging shapes, pictorial elements, color, logo

and type of material to the final appearance of the whole packaging. The survey is

conducted and respondents are questioned on the success of the design, on the

associations with natural cosmetics and recognition of environmental sustainability

according to the appearance of packaging. Based on the obtained results from the

research, the success of the performed design and communication of the natural and

ecologically sustainable product is concluded, and it is established whether the stated

hypotheses have been confirmed: H1: “Material of the packaging as technological

attribute communicates environmental sustainability.”; H2: “Illustration as

communication attribute associates with natural cosmetics.”

• Keywords: ekološki održiva ambalaža; prirodna kozmetika; dizajn ambalaže; atributi ambalaže
• Keywords (english): environmentally sustainable packaging; natural cosmetics; packaging design; packaging attributes
• Language: croatian
• URN:NBN: urn:nbn:hr:216:984661
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-18 23:43:38