Dizajn i redizajn ambalaže za kavu

undergraduate thesis

• Author: Tina Gostijanović
• Mentor: Denis Jurečić (mentor)
• Committee member: Suzana Pasanec Preprotić (predsjednik povjerenstva)
• Committee member: Denis Jurečić (član povjerenstva)
• Committee member: Davor Donevski (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2023-09-18, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Rad istražuje temu dizajna i redizajna ambalaže, koja ima značajan utjecaj na kupnju
proizvoda i ostvarenja povjerenja kod potrošača. Ambalaži za kavu ne pridaje se dovoljno
posvećenosti što rezultira nekreativnim i neprivlačnim pakiranjima s kojima se
svakodnevno susrećemo. Prema tome, potrebno je preuzeti inicijativu za stvaranje
funkcionalne, estetične, ali i ekološki prihvatljive ambalaže za kavu, što je i bila ideja i
cilj ovog rada. U radu se informira o tome što je to uopće ambalaža, kako se dijeli i koja
je njezina funkcija te prolazi kroz sve bitne elemente dizajna i redizajna ambalaže, a zatim
i specifično dizajna ambalaže za kavu. Nakon objašnjenja cijelog procesa dizajna nove
ambalaže njezina uspješnost procjenjuje se pobližom analizom ankete. Proces dizajna je
iznimno složen i dugotrajan; zahtijeva niz koraka i suradnju velikog broja profesionalaca.

Abstract (english)

The paper explores the topic of packaging design and redesign, which has a significant
impact on product purchases and consumer trust. Coffee packaging is not given enough
dedication, resulting in uncreative and unattractive packaging that we encounter every
day. Therefore, it is necessary to take the initiative to create functional, aesthetic, but also
environmentally friendly packaging for coffee, which was the idea and goal of this work.
The paper provides information on what packaging is in general, how it is divided and
what its function is, and goes through all the essential elements of packaging design and
redesign, as well as the specific design of coffee packaging. After explaining the entire
design process of the new packaging, its success is assessed through a closer analysis of
the survey. The design process is extremely complex and time-consuming; it requires a
series of steps and the cooperation of a large number of professionals.

• Keywords: kava; ambalaža; potrošač; dizajn; redizajn
• Keywords (english): coffee; packaging; consumer; design; redesign
• Language: croatian
• URN:NBN: urn:nbn:hr:216:208469
• Study programme: Title: Graphic technology; specializations in: Technical – technological, Design of graphic products; Course: Design of graphic products; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2025-01-16 10:30:15